A splash of cheeky personality
BBC Radio 1 - Scott Mills Innuendo Bingo
Innuendo Bingo is a feature on Scott Mills, broadcasting on BBC Radio 1. Scott plays some clips from TV programmes where there may be an accidental suggestive comment whilst guests hold water. Whoever laughs first spray, soaks the other guest!
I was tasked with creating a new visual ident for the feature, following the core house style of ident. The concept was to take the Radio 1 logo mark to create water droplets and splashes that explode out from the centre of the logo. It’s short, brief, cheeky and maybe slightly suggestive!