Dive into the world of music, fashion and culture in football
MOTDx is a brand new magazine programme from the Match of the Day team focusing on the lifestyle and culture of the Premier League.
Chelcee Grimes, Craig Mitch, Reece Parkinson and Liv Cooke join regular host Jermaine Jenas to discuss the creative culture around the game.
BBC Sport approached me to revamp the identity of the iconic football show for a young audience spin off. MOTDx airs every Thursday at 7pm on BBC Two, but also required a significant amount of digital templates for social media for extra content and promotional clips.
The starting point was experimentation with BBC Reith typeface to create a bold and unusual combination of type treatments that will work across platforms. Inspiration for this came from street posters and campaigns I had seen around Manchester for artists such as The 1975 and sports brands such as Nike.
Some early experiments played around with distortion of typeface and letterforms, and integration of hand drawn 'x' as sharp contrast from the blocky clean type. The direction of the project changed and required a cleaner feel. I also wanted to reflect the movement of football. I introduced slides of colour and ticker tape style text, a nod to advertising billboards
Various motion tests and experiments were conducted in a range of colour palettes before an agreed route and swatch for the brand was chosen. The deliverables for the main programme required editable title sequence where each guest and contributor could be named. These templates were designed in After Effects and then built into AVID for the show editors to build each week, ensuring an easy workflow and ensuring the brand is consistent.