Creating the next pop sensation
X Factor: The Band Pitch
I was delighted to pitch ideas for 'X Factor: The Band' - the latest series of one of the world's biggest reality show formats. The programme aims to find the next biggest pop band sensation. My approach and thinking started with how to modernise the overall visual language to bring in line with design and visual language of the current chart music scene . Earlystyle frames I developed were minimal in approach to reflect this.
The idea progressed around what makes a successful band? What makes the chemistry work? With the magical 'X' Factor at the core, geometric shapes and components gravitate together to form the perfect band and overall logo shape. It was also important to look at and evaluate the overall show typography, and find a typeface that would fit well with the look and feel of the current chart topping artists.