Creating the most distinctive sport show
MOTDx 2021-22 Season
Jermaine Jenas and guests bring together football, music and culture from around the Premier League and Women's Super League.
For the return of the series, we built on the brand we created for Series 1 & 2, adding grunge and texture with brand new fast cut titles and graphics, along with stand out social and digital assets.
The titles are updated with new footage on a regular basis to include new goals and action from the current season. We also commissioned a bespoke theme tune from Molecular Sound × Guvna B.
We wanted the titles to feel more organic and reflect the energy and skill of the players. Working with illustrator Sam Perkins, a set of illustrations were created to be used across platforms which are based on descriptions of players. For example, G.O.A.T (greatest of all time), a crown for Mo Salah as he is known by fans as ‘The Egyptian King’ along with some more abstract directional shapes and bursts to portray the speed of the game.
Another challenge of the latest titles brief was to bring it inline with the new BBC Match of the Day branding. Taking the new ball logo, we re-drew it and grunged it up MOTDx style. Adding distortion and the X mark for distinction from the core brand but a familiar cousin of the master branding.
We explored edgy and stop motion style animation for the flourishes that draw around players and the logo.
A series of programme stings updatable on a show by show basis, creating a coherent link between main titles and the weekly content with breakbeat remixes of the theme tune.
At the end of the show, guests are invited to take part in a game of ‘Last Minute Winner’. Top bins equals top points….and some top graphics.
We provided a kit of parts including set dressing, countdown clocks, score counters and an explainer of the rules to set up the game. Listen out for the explosive and energetic remix of the main theme throughout the game to ramp up the tension. You can't miss it.
The digital kit of parts allows segments of the show to be posted online and call back to the main show master brand with short intro stings, bugs and end boards.
Each week the celebrity guest gets to pick their all time team. We piece together the graphics bringing all their favourite players into one formation MOTDx style.