News with urgency and order
The Early Rundown
![](https://jamesmobbs.com/wp-content/uploads/2022/01/TER-Desktop-v2-1920x630.jpg)
The Early Rundown broadcasts on Sky News weekdays 5-7am. The show needed a fresh new look, that reflected a sense of order and urgency.
Some early ideas took inspiration from the colours that surround us all at that time of day. Deep purples and cold blues with a hint of warmth, constantly evolving as the earl morning sun rises.
![](https://jamesmobbs.com/wp-content/uploads/2022/01/TER-Early-Concepts.jpg)
Evolving some ideas further, we thought about the sense of order and organisation in the UX design of Sky’s famous EPG layout (electronic programme guide).
We started to build a design based around Sky News’s programming being blocked out in segments, split into hour blocks with 5am-7am forming up front and centre.
![](https://jamesmobbs.com/wp-content/uploads/2022/01/TER-Developed-Frame.jpg)
We see the Sky News day, build on a timeline as the day begins and slot in to place as we arrive at the the 5am-7am hour in which the programme is broadcast.
![](https://jamesmobbs.com/wp-content/uploads/2022/01/TER-Logo-1024x576.jpg)
The Early Rundown - Titles
![](https://jamesmobbs.com/wp-content/uploads/2022/01/TER-Straps.jpg)
![](https://jamesmobbs.com/wp-content/uploads/2022/01/TER-Studio-2.jpg)
The deep purple to teal gradient signals the transition from night to day, and is reflected in the lighting of Sky’s iconic ‘glass box’ studio too.
![](https://jamesmobbs.com/wp-content/uploads/2022/01/TER-Studio-1.jpg)
![](https://jamesmobbs.com/wp-content/uploads/2022/01/TER-MCU.jpg)
It's the early hours of the morning, so it was only right that we created some artwork for a branded show mug too.
Senior Designer: Sam Westwood
Creative Director: Harry Ward
![](https://jamesmobbs.com/wp-content/uploads/2022/01/TER-Mugs.jpg)