Money on your mind?
Virgin Money
![](https://jamesmobbs.com/wp-content/uploads/2020/08/Virgin-Money-Hero-Desktop-New-1920x630.png)
Working with Chaos Media, I was commissioned to bring the Virgin Money brand to life with an animating kit of parts for a series of online videos assisting their customers during the Coronavirus lockdown. The campaign features members of the ‘Red Team’ answering your money questions. Initially commissioned as a short series of explainers on money matters for YouTube, Twitter and Facebook, the project soon grew into a national campaign with over 350 pieces of content along with an OOH campaign.
![](https://jamesmobbs.com/wp-content/uploads/2020/08/Virgin-Money-Sting-Animation-Storyboard.jpg)
The Virgin Money brand has been designed to make people feel happier about money. It has a playful energy and I wanted to reflect this in the way it animates on screen. The logo draws on with a smooth flow with a subtle bounce in the tagline as a hint of joy. The background features the abstract crop of the Virgin Money looped branding which animates on drawing a pathway to financial advice.
![](https://jamesmobbs.com/wp-content/uploads/2020/09/Virgin_Logo_Resolve_LOGO_ONLY_2.gif)
![](https://jamesmobbs.com/wp-content/uploads/2020/09/Virgin-Money-YouTube-Page.jpg)
![](https://jamesmobbs.com/wp-content/uploads/2020/09/Virgin-Money-Mobile-Adverts-Thumbnail-1024x576.jpg)
Virgin Money - Digital Adverts
![](https://jamesmobbs.com/wp-content/uploads/2020/09/Virgin-Money-Closer-Sting-Thumbnail-1024x576.jpg)
Virgin Money - Closer Sting
![](https://jamesmobbs.com/wp-content/uploads/2020/08/Virgin-Money-Example-Thumbnail-1024x576.jpg)
Virgin Money - Red Team Example
Following the success of the digital campaign, Virgin commissioned an OOH campaign across the UK.
![](https://jamesmobbs.com/wp-content/uploads/2020/09/Virgin-Money-OOH-1.jpg)
![](https://jamesmobbs.com/wp-content/uploads/2020/09/Virgin-Money-OOH-2.jpg)
![](https://jamesmobbs.com/wp-content/uploads/2020/09/Virgin-Money-OOH-3.jpg)
![](https://jamesmobbs.com/wp-content/uploads/2020/09/Virgin-Money-OOH-4.jpg)